customer service has resulted in reduced till queues
and enhanced customer satisfaction. The ensuing improved
store throughput has increased profitability, allowing
the stores to deal with more customers - especially
important for WWF’s busy stores which trade seven
days a week.
Prior to the installation of the new
system, staff error reporting was manually highlighted
via scanning of till rolls. The new solution supplied
by Direct Business Equipment introduced precise monitoring
of all operator transactions, making staff more accountable
and enabling fraud to be accurately pinpointed. Extra
security measures, such as refund control, were added
for improved security.
Live sales data is now available in
real time, replacing the previous end of day reporting.
Whilst the system is not currently being used to its
full capacity, the sequel based back-office software
can be easily expanded in line with the company’s
planned growth, ensuring Worldwide Foods are future-proofed
for planned new promotions, such as customer loyalty
schemes, for example.
When asked about the business benefits
of the solution Javid Kashif Worldwide Foods, General
Manager said ‘since the system was installed,
the increase in customer throughput has been very noticeable,
in addition we are able to present a much more professional
image, increasing customer confidence, as well as improving
customer service and satisfaction’.
Commenting on the overall installations,
he continued, ‘we have always found the service
provided by Direct Business Equipment to be fast, efficient
and friendly. Their confidence in the flexibility of
the software and the excellent reliability of the Toshiba
hardware was the main reason for our choice. We now
have a system equal to that of any of the large supermarket
chains – reduced counter space, fast & efficient
customer transactions, durability and an overall low
cost of ownership’